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Technology revolution meets media arts evolution

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This fall, enhance your professional profile, make an immediate impact in your job, and set your career on an upward trajectory. Gain the most in-demand skills in media, art, and technology with open enrollment, credit-bearing courses. Make sure to complete the form above to be the first to know when course registration opens.


Smart Teaser

Generative AI is changing what is possible for digital media, and the creative professionals who master it will be able to create personalized content with the scale and speed required to make an impact. You will learn how to use generative AI to create and enhance content as well as personalize design elements to target specific audience segments and optimize content based on feedback and analytics. This course will also prepare you to navigate the ethical, compliance, and risk aspects of generative AI.

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In this course, you will acquire a complete toolkit for executing media projects across platforms. You will engage in hands-on practice using cutting-edge industry tools to optimize digital assets, successfully manage a brand, and deploy a variety of cross media workflows. By designing business strategies for asset management, color management, and image optimization, you will create an effective cross media workflow to ensure their teams’ media assets have the versatility to function in a variety of distribution channels. 



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Leaders are set apart by their ability to harness the creativity and drive of a dynamic team. In this course, you will learn several frameworks and techniques to identify emerging trends, foster creativity, and manage change. You will refine their teams’ client-facing communications to manage client expectations, negotiate project scope, and build long-term client relationships. You will leave the course ready to invigorate your teams with new strategies for creative collaboration, delighting clients, and amplifying their impact as leaders. 

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RIT is known for singular expertise at the intersection of technology, art, and design, and RIT Certified is innovating curriculum with that expertise to align with today's creative job economy. Employers are seeking professionals with skills in generative AI, analytics, and creative direction leadership. 


Don't be left behind. Sign up to learn more about open enrollment courses starting this fall. 

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RIT Certified is a leader in professional education, offering a range of innovative programs designed to help individuals and organizations stay competitive and up-to-date in a rapidly changing world. As part of the renowned Rochester Institute of Technology, RIT Certified draws on the university's extensive expertise and applies this knowledge to real-world challenges and opportunities.


The RIT Certified team comprises experienced educators, researchers, and industry professionals committed to providing high-quality, relevant, and accessible education and training. Through a combination of classroom instruction, online learning, and practical experience, RIT Certified equips people with the skills, knowledge, and confidence they need to succeed in their chosen fields.